The European Container Glass industry has welcomed the outcomes of the European Parliament Plenary session vote on the Packaging and Packaging Waste Regulation (PPWR) designed to make the packaging sector a key contributor to the EU Circular Economy.

Industry applauds EP recognition of the key role of packaging design to convey product identity, brand recognition and value of high-quality EU products. FEVE now calls on the Council of the EU also to ensure adequate protection of all Intellectual Property rights and therefore of distinctive and iconic products that rely on them.

“Packaging is an inherent part of the product and by its design it helps consumers recognise brands and make informed choices. Unique and creative packaging shapes are a key touchpoint on the shelves for all consumers”, comments Adeline Farrelly, Secretary General of FEVE. “Protecting Intellectual Property Rights is a major step forward in safeguarding creative designs and the fundamental role of packaging in product differentiation, identity, brand recognition and value creation.”

FEVE welcome parliament’s support for more ambitious recyclability measures. Adeline Farrelly commented: “The introduction of recyclability performance grades rewarding packaging that can be recycled multiple times and that can feed into a closed material loop scheme is a major milestone. These grades have the potential to incentivise materials like glass that is infinitely recyclable in a closed product loop.”

www.feve.org