Supporting the Polish economy during Covid-19 pandemic
Leading glass melting technology supplier Forglass is involved in a campaign organised by the Business Centre Club (BCC) of Poland, the aim of which is to show respect and appreciate people for their efforts to fight the economic crisis caused by the Covid-19 pandemic.
As part of this initiative, employees of BCC member companies take photographs with a card bearing the hashtag #RatujeBoPracuje (Helping because I’m working) and share them on a specially created Facebook event, fan pages of the companies they work for and on their personal profiles.
The national #RatujeBoPracuje campaign that started this May has caught the attention of Polish journalists.
It was also noticed by the global organisation Branded Content Marketing Association (BCMA, www.thebcma.info), which has brought together a showcase of campaigns that have employed creativity, resourcefulness and thoughtfulness during these challenging times, from 12 regions around the world.