Strategic Materials rebrands for 125th anniversary
North America’s largest glass recycler, Strategic Materials, Inc., has unveiled a new logo (pictured), purpose, mission and values.
The rebrand reflects what the company has always been: a trusted glass recycler.
Since its start in 1896 as a partner to General Electric for recycling lightbulb glass, Strategic Materials has evolved from one of America’s first environmental pioneers to the leading go-to glass recycling solutions provider with operations in three countries.
The company brand refresh is the product of a rigorous year-long research and creative strategy process, centred on feedback from employees, customers, suppliers, and investors, focused on the commitment to do the right thing for people, partners and planet.