Absolut Movement wins at World Beverage Innovation Awards
The Absolut Movement special edition bottle, manufactured by Ardagh Glass Packaging, was the outright winner in the Best Bottle in Glass category at the 2021 World Beverage Innovation Awards, scoring top place by all nine judges for its ‘Dynamic, stylish design, aiming to highlight important themes’.
Based on an original concept by Frankenstein Design, the frosted blue glass bottle features an upward spiral design of 16 swirls, which symbolise people coming together in the spirit of inclusivity and collective progression.
Fredrik Kallqvist, NPD & Quality Manager Nordic, Ardagh Glass Packaging Europe comments: “The Absolut Movement bottle is the result of a close partnership with the customer and, most importantly, a true team effort involving multiple departments and functions from concept design all the way through to final production.”
Image: The upward spiral design of 16 swirls on the FoodBev Award winning Absolut Movement
