Consumers drive new ‘bowl’ design for Odenwald

Consumers drive new ‘bowl’ design for Odenwald

Ardagh Group has created a new shape for Odenwald’s family of fruit sauce jars in three different sizes: 212ml, 370ml and 720ml.

Driven by the consumer desire for easier access to the product within the jars, the new shape emulates a glass bowl, taking the jar profile lower and wider than the original design, with a generous opening.

The rounded angles and wide aperture, make it easy to use all of the product inside, avoiding any waste.

The Odenwald brand is debossed on the front and back of the jar, while a new leaf decoration conveys the quality of the product inside.

The result is a design that will look appealing on the dinner table as well as being highly functional.

Katharina Chemnitz, Product Designer at Ardagh Group, talks about the design process: “One of the main design challenges was to work out the optimum position for leaf decoration on the sides of the jars. We decided to use both embossing and debossing to create the leaves within the glass, both to create the required grip and to avoid any glass-to-glass contact during transportation.”

Odenwald brand owners, Andros, carried out consumer research to understand their needs and to determine the final design. “In our research, consumers chose this as the final design as they felt it was more than just a jar. It gives easy access to 100% of our sauces and preserves, plus its friendly appearance makes it attractive for reusing and for upcycling ideas.” Mirco Bastiani, Head of Marketing at Andros commented.

Ardaghgroup.com

Image: The new Odenwald bowl-inspired glass jar range design

Published: 
17/06/2021

Hot Topics