Having added the popular, small batch spiced rum brand Dead Man’s Fingers to its portfolio last year, UK-based Halewood Wines & Spirits wanted to update the existing bottle without losing its distinctive skull imagery and graphics. Consequently, Halewood’s in-house design team worked with Beatson Clark’s designers to reimagine the bottle with bespoke embossing alongside the existing artwork.

The concept was designed by Halewood and developed by Beatson Clark to ensure the technical aspects of the glass container were optimised. The glass spirit bottle is spray-coated to emphasise the edgy feel of the brand and features an embossed skull on the shoulder, the initials ‘DMF’ embossed on the sides and the words ‘Cornish Soul’ on the back of the bottle.

“Advances in technology have revolutionised what our in-house design team can now achieve with embossing and using the latest sculpting software means that the results are highly defined and easier to manufacture” said Chris Palmer, Business Development Manager at Beatson Clark.