European soft drinks industry joins ‘Close the Glass Loop’ initiative

European soft drinks industry joins ‘Close the Glass Loop’ initiative

UNESDA Soft Drinks Europe, representing the European soft drinks industry, has joined the ‘Close the Glass Loop’ industry stewardship programme for glass packaging, initiated by FEVE. The platform has the objective to achieve a post-consumer glass container collection

target of 90% and to ensure that this is recycled into the glass container production loop to come back as a new packaging.

We are proud to join the Close the Glass Loop platform” says Nicholas Hodac, UNESDA Director General. “ It is a strong initiative and a step in the right direction towards making Europe’s economy circular. Its objectives are in line with our theme of ‘Circularity works, let’s all give it a chance’ and we are glad to be involved in building its foundation.

The Close the Glass Loop initiative aims to unite the glass container value chain under a multi-stakeholder European programme but also crucially to support national level action plans. UNESDA’s company and national association members will co-operate with national glass value chains across Europe to improve the collection and recycling of glass packaging.

www.feve.org

Published: 
02/04/2020

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