Gold Starpack Award for engineering innovation
The Starpack Industry Awards panel is to present a gold award for engineering innovation to O-I: EXPRESSIONS, a service conceived to build brand engagement, consumer satisfaction and loyalty, as well as demonstrating premium value. Now in its 60th year, Starpack is the premier annual awards scheme recognising innovation in packaging design and technology. As well as a focus on design excellence, Starpack also recognises the challenges that have been overcome and developments in packaging creation.
O-I: EXPRESSIONS enables late-stage design, combining the integral benefits and heritage of glass with an agile, marketing-focused capability. Brands use the technology to create personalised and customised glass packaging at flexible volume, industrial speeds and
affordable value, with an unprecedented range of colour and design possibilities, compared to traditional decoration solutions.
O-I: EXPRESSIONS RELIEF will also offer brands the opportunity to use customised tactile digitally printed effects, such as embossing and coloured embossing, by printing 3D designs directly onto glass. The judges also recognised improved sustainability. Organic inks are used that do not impact the recyclability of glass and help reduce waste through lower inventories.