IWSC celebrate 50 years with special bottle for special whisky
The International Wine and Spirit Competition (IWSC) is to partner with O-I to create a commemorative bottle to celebrate the competition’s 50th anniversary.
Established in 1969, the IWSC was the first competition of its kind, set up to seek out, reward and promote the world’s best wines, spirits and liqueurs. Currently receiving entries from over 90 countries, the IWSC is set apart by the formidable reputation of its judging process.
Drawing on its connections in the industry, the IWSC will mark this milestone with a 50thanniversary Scotch whisky blend. Consisting of 50 components, the whisky will be made up of 15 year old over blended malt and grain from a range of top distilleries. Just one cask will be made and filled in specially commissioned glass bottles, designed and created by O-I.
The company’s design features a 70cl and a 50cl variant of high quality glass bottles. They will be made with the innovative O-I : EXPRESSIONS digital printing solution, which
enables brands to respond to the growing consumer demand for personalised packaging and demonstrate premium value.
The design will be revealed at the IWSC Annual Awards Banquet, which will be held on 13 November 2019.