New packaging design competition gives young designers the chance to test their skills with innovative decoration technology

New packaging design competition gives young designers the chance to test their skills with innovative decoration technology

A new competition offers design students and young designers under 30 a chance to design using the most innovative glass packaging decoration.

The O-I : EXPRESSIONS DESIGN AWARDS 2021 challenges young designers to create innovative and appealing glass packaging for a spirits brand. The brief for the pack contains a very real issue faced by spirits brand owners – how to convey both premium brand cues and enhanced sustainability.

Melianthe Leeman, Global Marketing Director, Wines and Spirits, O-I Glass, says “Packaging design has long been centred on aesthetic appeal and product protection. Now, it also involves communicating brand sustainability. O-I is delighted to be supporting this exciting competition in collaboration with PLD and Pentawards; we would love to see all young designers and design students put their skills to the test.

Full criteria and how to enter can be found at https://www.packaging-london.com/oi-design-awards/. The deadline is 15 June 2021.

The five winning designs, chosen by an expert jury, will be made in glass, displayed at Packaging Innovations London (September 2021), featured on the Packaging Innovations website and in wide-ranging industry communications. The overall winner will also be presented with an Apple iPad Pro 12.9-in (4th generation) 256GB, plus Apple pencil (2nd generation).

The competition is based on a 75cl premium standard bottle, one of a series being launched commercially in May. The soon-to-be-launched collection has been designed for the European market and incorporates both premium and sustainable features. Glass possesses inherent characteristics which authenticate these aspects of the brand story. It possesses an elegance, tactility and lack of taste taint which make it the format of choice for premium spirits, alongside the reusability, 100% recyclability and high recycled content which add to its sustainability.

Entrants will create designs that can be printed directly onto the glass using the capabilities of O-I : EXPRESSIONS. This digital technique makes it possible to print sculpted decorations into the bottle to create 3-dimensional works of art. It enables entrants to fully customise their bottle and tell a unique brand story.

Steffi Lenz, O-I Glass Head of Design, says, “We’re celebrating the future of packaging design. Designers can embrace all the capabilities of direct to bottle printing. They can decorate in 360° with opaque, transparent and graded colours; use photographic rendering and saturated panels in the full range of Pantone colours. They can add social links and QR codes and individualise their design so every single bottle can be personalised.

The O-I : EXPRESSIONS DESIGN AWARDS 2021 is open to all students on recognised design courses around the world and to any other designers under the age of 30 on 15 June 3032.

Designers may create in either 2D or 3D formats and the visuals must be accompanied by a design rationale (pictures with a min of 300 dpi and in CMYK at PSD format; illustrator format in .AI or .PDF). The competition website includes bottle specifications and details of O-I : EXPRESSIONS. All designs must be capable of being printed directly onto glass. A full design guide is available on the awards website.

Participation is free and entering the competition demonstrates acceptance of and compliance with competition rules, terms and conditions. Projects must be submitted using the digital platform before midnight on June 15 2021.

https://www.packaging-london.com/oi-design-awards/

https://www.youtube.com/watch?v=V6rqpiX03Jw&t=5s

www.o-i.com 

Published: 
20/04/2021

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