Strategic Materials rebrands for 125th anniversary

Strategic Materials rebrands for 125th anniversary

North America’s largest glass recycler, Strategic Materials, Inc., has unveiled a new logo (pictured), purpose, mission and values.

The rebrand reflects what the company has always been: a trusted glass recycler.

Since its start in 1896 as a partner to General Electric for recycling lightbulb glass, Strategic Materials has evolved from one of America’s first environmental pioneers to the leading go-to glass recycling solutions provider with operations in three countries.

The company brand refresh is the product of a rigorous year-long research and creative strategy process, centred on feedback from employees, customers, suppliers, and investors, focused on the commitment to do the right thing for people, partners and planet.

To commemorate the rebrand, SMI is set to launch the company’s first-ever sustainability report in the coming weeks and a new website will rolling out afterwards.

www.smi.com

Published: 
29/07/2021

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