Sustainability hallmark launched for people and planet
The European glass container industry unveiled a glass hallmark this week, designed to highlight the environmental and health benefits of choosing products packaged in glass at a glance.
The hallmark is now available for licensed use on all glass packaging. The packaging symbol serves as a visual tool for brands and retailers to better communicate health and environmental credentials of glass to consumers, backed by growing consumer preference for products in glass packaging.
As part of the European Week for Waste Reduction, over 220 participants joined representatives from the European glass industry at the online event, together with Packaging Development Manager Arnaud Warusfel of plant-based food supplier Bonduelle and Researcher and Simona Salcudeanu from Insites Consulting and Eyeka Creative Crowdsourcing, to launch the hallmark.
The hallmark is available for licenced use on food and beverage packed in glass, as well as pharmaceutical, perfumery and cosmetics products.
Marking the first public reveal of the symbol, Michel Giannuzzi, President of the European
Container Glass Federation (FEVE), commented: “This symbol marks the first milestone on our journey to work together with customers and brands to provide packaging solutions that answer to a growing sustainability focus from consumers. With glass already a success story in both sustainability and health, we want to remind the world what they already love about everyday products in glass. Our ultimate aim is for consumers across Europe to see this new hallmark on all products in glass packaging on the shelves – whether that’s preserved foods, beverages or olive oils – and to know that their choice of glass stands for creating a more sustainable future.”
