Verescence wins the LUXE PACK in green award at the New York show

Verescence wins the LUXE PACK in green award at the New York show

Verescence was honoured with the LUXE PACK in green award in the “Most Responsible CSR Initiative” category for its efforts to make PCR glass the new standard in the beauty industry, highlighting how glass packaging can help us achieve a more sustainable circular economy.

Having pioneered the use of post-consumer recycled glass for many years with Infinite Glass 40, manufactured exclusively in the company's French factory with 40% PCR glass, Verescence launched in 2021 a new glass composition, Infinite Glass 20, with the aim of increasing its PCR glass production capacities at it’s plants in Europe, Asia and USA.

This new formulation combines a lower proportion of PCR (20%) resulting in a glass shade that appeals to a larger number of customers.

Globally and from 2022, nearly 75% of the production will be made from PCR glass, significantly reducing energy consumption and emissions related to the glass melting process.

www.verescence.com

Image: Verescence team receive the Luxe Pack in green award from Monica Becker, Director, Beauty, Personal Care & Household Products at Cradle to Cradle Products Innovation Institute.

Published: 
23/06/2022

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