The Vitro Board of Directors has approved an investment of $60 million in new technologies for its automotive glass business. The investments will be focused on North America to reinforce the glassmaker’s leadership position, supplying both OEM and aftermarket customers.

“The auto industry is being disrupted” said Adrian Sada, CEO of Vitro “and our investments include a series of technologies aimed at aligning our capabilities to become the supplier of choice for advanced auto glass solutions in windscreens, coatings, laminated sidelites and sunroofs.”

Over the past four years, Vitro Automotive has invested more than $78 million across operations in state-of-the-art process capabilities. Reportedly, these investments firmly position the business at the forefront of innovation to serve the auto industry.

“SUV growth, electrification, augmented reality displays, connectivity, emissions regulation, safety, acoustics, weight reduction, advanced sensors, advanced antennas, energy-efficient technologies and new mobility models are the disruptors that create the need for new solutions in windscreens, windows and sunroofs” commented Salvador Minarro, President of Vitro Automotive Glass. “Vitro is committed to supplying the product solutions needed on the cars of the future.”