O-I received the ‘Best Bottle in Glass’ award at the World Beverage Innovation Awards during Brau Beviale exhibition. The World Beverage Innovation Awards celebrate excellence and innovation of brands, products and suppliers across every category of the global beverage industry Unveiled this September, O-I : EXPRESSIONS allows brands to turn their glass packaging into a canvas through digital printing, responding to growing customer demand for late-stage differentiation. It offers customers the opportunity to create highly personalised and customised glass packaging at flexible volumes, industrial speeds and affordable value with a wide variety of colour and design possibilities. The technology is ideal for producing packaging for short campaigns, such as seasonal promotions or limited editions. It also enables customers to build brand engagement, consumer satisfaction, loyalty and demonstrate premium value.