EXCLUSIVE GUARDIAN INTERVIEW

Guus Boekhoudt, Executive Vice President of Guardian Glass, spoke exclusively to Glass Worldwide about recent and planned investments at the company’s float glass factories in Europe and the UK, and his confidence in continuous transformation. The full version of this article appears in the Jan/Feb 2023 issue that has been mailed globally and is also now available free of charge in the digital archive*.

EXCLUSIVE GUARDIAN INTERVIEW

Glass Worldwide caught up with Guus Boekhoudt, Executive Vice President of Guardian Glass at last September’s glasstec event, where the company’s European division had turned a chunk of hall 10 into a sleekly cosmopolitan business hub, complete with statement lighting, a conference auditorium and the ultimate in power dressing: a killer stiletto heel – displayed behind Guardian’s new anti-reflective Clarity Neutral glass. “What we’re trying to do is create a very open environment where customers can come in, so we’re easily accessible,” says Mr Boekhoudt, eyeing the stand’s swirl of activity with satisfaction.

Is he excited about any recent or impending product launches? “I am very excited about them, of course!” he retorts, before turning serious: “We’re in a very volatile world right now where there’s a lot of uncertainty. [But] one thing is certain: we will continue to be in the glass business and we will continue to develop our product portfolio and try to meet the needs our customers might have. I think we have one of the better solar control ranges globally available, and we will continue to advance that. So honestly, that’s why I am excited. Listening to customers, they’re still pretty excited about the future, despite the uncertainty in the world… I walk away very optimistic from this.

Agile adaptation

The cause of so much of today’s uncertainty, a certain megalomaniac politician, was the source of great concern in Russia where Guardian operated two modern float glass plants in Krasny Sulin and Ryazan – where it was in the process of adding a new jumbo laminated glass production line to support increasing demand and growth in the commercial, residential and interior sectors. The invasion of Ukraine made it “untenable” for Guardian to continue to do business in Russia, and in July 2022 both factories were sold to Vladimir Alexandrovich Voronin, President of FSK Group (see previous issue’s ‘Focus CIS’ for a full report). “With all the sanctions it was impossible for us to operate in a compliant way,” explains Mr Boekhoudt. But there was also another important consideration: “We were very conscious to sell it to somebody [who would ensure] that our team is going to be safe, that the legacy of the company is being kept – and that there is a new owner that has a culture that was very much aligned with our culture. It took a while; we went through a good process and I’m very pleased where we ended up. I think it’s still a very sad decision [though], because our Russian team was one of our best teams that we had at Guardian.

Inevitably there will be more challenges to face in the months and years ahead, but Guus believes that Guardian Glass has laid its foundations well for the road ahead. “The energy crisis in Europe is clearly one of the key challenges that we’re seeing. I think we are adapting very quickly. We are focusing our furnaces on energy efficiency – that has always been our focus, and at this moment in time, it is helping us quite a bit. What we’ve learned […] is that having ‘optionality’ is very important. We cannot only be dependent on natural gas, so we are converting all our furnaces [in Europe] to also be able to fire an alternative fuel.” On top of this, he is “very proud” of how Guardian personnel have risen to the various challenges: “the team has managed through this very, very uncertain period, this is very important if you are continuously transforming. I think we are in good shape.

Luxembourg

A milestone achievement in Guardian’s new energy-efficient melting technology is the furnace rebuild and modernisation currently taking place (at time of writing) at the company’s Bascharage plant in south-west Luxembourg, following the consolidation of manufacturing operations in the country.

The Guardian expansion outside of the US started in Luxembourg 41 years ago,” Mr Boekhoudt helpfully recaps; granted an operating permit by the Luxembourg government, Guardian opened a float glass plant in Bascharage, which benefitted from “very good sand deposits”, while Luxembourg’s central location between Belgium, France and Germany gave the company ready access to Europe’s most important glass regions. In 1988 Guardian opened a second plant in nearby Dudelange, also the site of its European headquarters until 2015.

So we had two furnaces there,” continues Mr Boekhoudt. “We have consolidated that into one furnace. We are rebuilding that one furnace right now, where we are going to use a new firing technology. We will consolidate the furnace, the coater and the laminating line in one location in Bascharage. That means we will continue to operate there for another 20 years at least.

Besides improving energy efficiency as well as the overall environmental performance of float glass production, the new facility is designed to significantly reduce energy consumption and carbon emissions. Guardian’s modernisation programme has received investment aid for environmental protection from the Ministry of the Economy, and the land and facilities that the Dudelange site occupied will be given back to the Luxembourg government.

The new Bascharage furnace will go operational in 2023, according to Mr Boekhoudt. “When exactly depends a little bit around lead times – right now, it’s very unpredictable,” he concedes. “The plan is to start it up somewhere in the second quarter of next year.

Poland

To meet growing demand for high performance coated and fabricated glass products in Eastern Europe, Guardian’s facility in Czestochowa, southern Poland, has been the recipient of the company’s “biggest investment ever” to date. “In the last three years we tripled our glass production there,” states Mr Boekhoudt. “We were producing around 600 tons per day. We invested in a completely new furnace and we have rebuilt our old furnace, so today, we can pull up to 1,800 tons per day of glass. It’s a long ribbon that comes out of the oven,” he adds for visualisation purposes. “If you did not cut it, in 10 days you would have a road of 600km of glass. It’s very difficult to imagine…

Instead of a hellishly slippery glass highway, Guardian cuts the glass into 6m x 3.21m panes, which are coated or laminated as required, then transported to customers in trucks bearing 25-ton loads. Installation of an advanced glass coater at Czestochowa in 2020 has enabled Guardian to expand production of its low-E solar control glass products for residential and commercial applications. “The glass/window market is […] expanding in Poland,” explains Mr Boekhoudt. “We also see many of our customers are investing in new processing capacity.

Hungary

At Guardian’s Oroshaza plant in Hungary a range of thick, coloured, acoustic and coated laminated glass is produced in addition to standard laminated products. The factory’s laminated glass production line was the first fully automated line installed within Guardian Glass, ensuring more efficient production of jumbo size products. “In Hungary we had a furnace that we rebuilt, but it was a relatively small furnace and with the current gas prices it was completely uneconomical to burn gas, so we did a temporary cool-down to upgrade that furnace to be able to use an alternative fuel to melt glass there,” says Mr Boekhoudt. “When that is done, and the demand is back, we will start up that furnace again.” Guardian is looking at the second quarter of 2023. “It all depends… I am becoming a little bit more cautious around making predictions!” he admits, unsurprisingly. “Sometimes it is even difficult to plan a month [in advance].” He is confident, however, that “from an asset base point of view, we are very well-positioned; we have a very good portfolio, and we have a very good team – those are really good cornerstones to have as a company.”

UK and beyond

In October 2021 Guardian’s UK plant in Goole, South Yorkshire, underwent a cold tank repair to rebuild the furnace and increase capacity by 20%. “The new furnace has a capacity of 825 tons per day of glass,” confirms Mr Boekhoudt. “We have a good coater there and we also have a laminating line.

The majority of solar control glass manufactured at Goole is destined for customers in the UK or in Ireland. The facility’s output is “one of the most competitive assets in the UK – I think it’s the biggest, and we have a full suite of products there, so we’re very well-positioned,” he adds.

Now we’re starting to focus on the recycling of glass. We ran a pilot production last week [mid September] where we were doing 60% recycled glass and we were still making very good quality glass, demonstrating our ability to produce a lower carbon glass. So I feel very good about the developments that we’re doing in the UK.

Beyond Europe and the British Isles, Guardian is expanding a furnace in the Middle East: “In Saudi Arabia, we are rebuilding the furnace and increasing its capacity.” Other investments plans are focused on facilities in India and Asia Pacific. As Mr Boekhoudt points out though, “Guardian has invested a lot of money back into the business in the last couple of years; now it’s time to start them up and we’re getting ready to serve our customers with the products we have.

Armed for the future

Guardian’s strategic nurturing of its business assets and customer relations derives from a long-established tradition of innovative thinking and progressive management. Even its logo, a giant capital ‘G’ surrounding a knight on horseback, is a signifier of the security and protection that the company has been providing since the 1930s, when it launched in America as a fabricator of laminated car windscreens, going on to produce millions of square feet of laminated glass for military vehicles during World War Two. Today, that protection extends globally via forward planning, shrewd investment, and safeguarding and consolidating assets, but also in sharing know-how and pioneering constructive partnerships to develop optimal solutions for the company and the glass industry as a whole.

To this end, Guardian Glass is both a member and active participant of Glass Futures, the UK-based industry-backed research and technology organisation currently building a pilot plant in St Helens, UK which will serve as a Centre of Excellence for glass in R&D, innovation and training to help define the future of sustainable glass-making.

To really drive innovation in glass-making, you cannot do that alone as a glass manufacturer,” stresses Mr Boekhoudt. “What I like about Glass Futures is that it’s a corporation of many, many companies that all have a link into the glass industry. Having that [collective] knowledge … you will gain a lot of benefits. Energy efficiency improvements, carbon reduction or low-carbon glass – all these things are going to be opportunities for the future.

Is there a balance to be struck between exposing every trade secret and preserving patented technologies?

There are not a lot of secrets in glass making because the float processes are kind of the same,” he notes wryly. “As an active member we will do our best to protect our intellectual property, but in something like this, where you typically talk about a lot of new ideas, it’s okay in my opinion that you share knowledge. If everybody sits like this” – he mimes crossing his arms and looking obstinate – “we are not going to go any further. Moreover, to get a brand new melting technology off the drawing board and into development, you have to co-operate. What you’re also seeing is that open innovation is something that is continuously growing."

I think Glass Futures is a fantastic platform to invest in, and that is why we are an active member,” he concludes.

Who knows how much will have changed by glasstec 2024, but taking a cue from Mr Boekhoudt’s considered optimism, it seems safe to assume that Guardian Glass will again be one step ahead and ready to divulge a host of exciting new developments.

Further Information: 

Guardian Glass Europe, Bertrange, Luxembourg
tel: +352 28 111 000
email: info.europe@guardian.com
web: www.guardian.com

Images: Guus Boekhoudt, Executive Vice President of Guardian Glass / The Oroshaza plant in Hungary

 


* The full version of this article appears in the Jan/Feb issue that has been mailed globally. The digital version of this issue can also currently be read free of charge in its entirety in the Digital Archive (sponsored by FIC) of over 60 issues of Glass Worldwide at https://www.glassworldwide.co.uk/Digital-Issues. To receive the paper copy, all future issues and a free copy of the Who’s Who / Annual Review yearbook, subscribe now at https://www.glassworldwide.co.uk/subscription-choice