77% of Consumers Prefer Glass for Health Reasons
According to the Glass Packaging Usage Study conducted by GCA the perception of "health and safety" plays a decisive role in glass packaging usage. According to the results, 77% of bottled water and mineral water consumers prefer glass because it is considered healthy, 49% because it does not affect the taste and odour of food items, 48% because it is reliable and 32% because it offers a longer shelf life.
Dr. Abdullah Gayret, General Manager of GCA, commented on the research results, stating: "As GCA, we consider our customers as our business partners by focusing on innovative customer relationship approaches and management. We strive to analyse their needs as if they were our own business and solve them. By centring customer experience, we listen to our customers' voices through modern methods, rather than traditional measurement techniques, and incorporate their feedback into our business model. Based on the results of our latest research with this vision, glass is perceived by consumers as the best material that protects people and the planet. For bottled water and mineral water consumers, the most important advantages of glass packaging they choose glass for are: 77% for being healthy, 49% for not affecting the taste and odour of food items, 48% for being reliable, and 32% for offering a longer shelf life. The shelf-stable qualities of glass allow people to preserve their favourite products for longer, reducing food waste as well.”
Dr. Gayret emphasized that they prioritize product safety and hygiene, which are the most significant expectations of consumers, and continue to invest in a fully automated system in GCA facilities.
