Art is at the Heart of 2022 Selective Line Trends
Over ten years, Selective Line, Verallia’s high-end international brand has published a Stylebook, positioning itself as a major actor in premium glass packaging industry.
The Stylebook is the result of a long-term cooperation between Carlin Creative and Verallia’s marketing teams and design offices.
“The project analyses international sociocultural habits to translate them into decoration techniques and new bottle shapes. We aim to reimagine traditional glass standards and to inspire our clients and partners’ future creations,” explains Karim Boussabah, Verallia group’s marketing director.
“We have identified two trends: ‘Pavane’ summons the art of cultivating elegance, while ‘Happening’ evokes the art of raising awareness,” explains Géraldine Bouchot, Carlin Creative’s editorial director of trends and prospector.
To acknowledge each of these trends, new standard bottle shapes are designed while Saga Décor (France) and Verallia Polska (Poland) imagined new standard bottle shapes and fresh inspirations and decoration techniques.
For the wine market, innovative new formats respond to new modes of consumption associated with the surge in deliveries and indulgent consumption. The consumption of sparkling wines frees itself from its exclusive, exceptional connotations.
In the spirits market, nomadism, aesthetics, and sustainability are the focus. Interest in low-alcohol or alcohol-free drinks with a creative aesthetic enters the mainstream.
The quality of takeaway cocktails catches up with premium à la carte ranges. And manufacturing habits are questioned, bringing the principle of carbon neutrality to the forefront.
Image Top: Canova, one of Selective Line’s four new standard shapes for 2022, corresponds to emerging responsible luxury needs. Boasting ample volumes and lightness, its timeless shape sublimates sparkling wines.
Image Bottom: Kazantip, the new Happening bottle shape, is defined by generous lines and two flat sides. A push-up sculpted in the glass slab further emphasizes its premium range positioning, all the while aligning with weight requirements.
