Encirc supports premium brand, Skinny Lager, with huge trend-led growth
Encirc has been supporting independent UK beer brand Skinny Lager in growing its business following a massive increase in demand.
Over the last year demand has increased from an initial demand of 25,000 litres in the first five months, to approximately 108,000 litres every month.
Throughout the pandemic, Encirc worked closely with Skinny Lager, ensuring the seamless filling, storing and shipping of products from one location.
Encirc’s ‘360’ service allowed the brand to quickly and effectively scale up its business, despite significant challenges to the beverage supply chain over the last 18 months.
Encirc’s range of different packaging formats also helped Skinny Lager adapt as the consumer landscape shifted.
They were quickly able to work with smaller scale formats, offering 4-pack clusters, rather than larger variants.
Andrew Proctor, Sales Manager, Encirc, commented: “Skinny Lager is a fantastic brand, and we’re so pleased to have seen them grow their business, proposition and market share. They have shown great vision and agility during a challenging time, and their volume increases speak for themselves."
“There is a misconception that, at Encirc, we’re only willing to work with brands that need huge volumes straight away. The reality is that we’re also excited to work with smaller companies that we believe in and have solid growth aspirations we can support, of which Skinny Lager are a great example. We’re very proud that our connections, expertise, and 360 supply chain offering have helped Skinny Lager grow at such an impressive rate”.
Image: Skinny Lager brand growth gets the Encirc 360 service.
