Winery Joseph Castan has released a premium Crocodile Dandy Rosé wine in a showstopping bottle designed by O-I Glass. Crocodile Dandy wine is described as “naturally elegant and refined,” perfect for either fine dining or a chic party and its extraordinary glass packaging completes its show-stopping shelf appeal. The cutting-edge "crocodile" bottle is unmistakable and designed with intention, the playful glass design invites young consumers to celebrate.

The family-owned French wine company is transforming its brand. By shaping the vineyard toward premium rosé wine and investing in packaging and marketing, they’re attracting positive attention toward the region. Castan, by investing in such sophisticated packaging crafted by O-I Glass, is proving their Costières de Nîmes rosé can also be premium.

O-I’s design capabilities produced this bottle that’s more than glass packaging demonstrating how brilliantly glass brings brand stories to life. The expertly crafted glass bottle makes Castan's Crocodile Dandy a show-stopping bottle worthy of a fascinating history. O-I uses The Wheel of Motives, a key tool to show how biology and neuroscience shape consumer behaviour and applies it to glass packaging design.

“The brand is truly at an intersection between authenticity, with 2,000 years of history, and modernity with a bottle that genuinely blazes the trail,” recounts Mr Castan, “and it’s all capped off with the mind-blowing bottle which puts it in a league of its own.”

www.o-i.com

Image: O-I have made Joseph Castan a ‘mind blowing’ wine bottle.