Maison Chanel and Groupe Pochet combine to use recycled glass in N°5
Avant-garde and timeless, Chanel N°5 is perpetually and imperceptibly reinventing itself, always a step ahead of its time.
On the occasion of its 100th year, N°5 was the first perfume bottle to include recycled glass which retains the unparalleled purity, shine and transparency, close to the characteristics of crystal.
The teams at Chanel and Pochet du Courval joined their expertise to reconsider glassmaking through a common approach that favours sustainable development.
The result of this collaboration encourages the circular economy, reduces the use of natural resources and the carbon footprint while preserving the perfume’s aesthetics.
“Our goal was to develop a premium-quality recycled glass that meets the requirements of the Maison Chanel in terms of excellence and creativity”, Maison Pochet explains. “On average, for 1 million bottles manufactured with new generation SEVA 3* recycled glass, we save over 25 tons of virgin materials.”
Creating this bottle was veritably a technological feat, because achieving crystal-like transparency depends on the purity of the raw material used.
Not all glass has the same composition depending on its use. Glass used in the perfume industry is the most transparent and the shiniest, and its quality may be altered through recycling.
In order to control every step of the value chain, Pochet du Courval and its partners have perfected an industrial process to guarantee a premium-quality recycled glass.
N°5 Eau de Parfum limited edition 100ml is the first fragrance to showcase this innovation which will be progressively implemented for the remaining Chanel perfumes starting 2022.
Image: Pochet introduced recycled glass into the production of Chanel N°5 glass without compromising appearance.
