Power Shakes maker BOL Foods has switched to a new bespoke glass bottle supplied by leading manufacturer Beatson Clark. BOL’s product is a ready-to-go nutritionally complete meal in a bottle packed with 100% plant-based whole foods and all 26 essential vitamins and minerals.

“We launched the Power Shakes range 18 months ago to test the product on the market with the aim to validate the concept before scaling up,” said Jessica Vara, Brand & Portfolio Leader at BOL Foods. “The original glass bottle had limitations, but our consumers love the use of glass. Not only does it feel premium, but the product is also perceived to be fresh and high quality."

“So we set out to design a new glass bottle with some clear ambitions: we wanted it to be manufactured in the UK for sustainability reasons, to contain recycled glass, and to be a beautiful bespoke bottle design with BOL messaging embossed on it.”

Consumer research influenced the design of the bottle and helped Touch Design and Beatson Clark to come up with a design that ticks all BOL’s boxes.

“The narrower neck has improved the consumer drinking experience and space for a larger label that wraps around the bottle has given us more room for messaging,” said Ms Vara.

As with all Beatson Clark white flint bottles, the new BOL packaging contains over 40% recycled content.

www.beatsonclark.co.uk

Image: BOL Foods have a new glass bottle for the Power Shakes range made by Beatson Clark.