Nut butter specialist Pip & Nut have transitioned their whole range of nut butters from plastic to embossed glass jars from Ardagh Glass Packaging (AGP) following consistent feedback from the company’s active consumer community.

The brand is now furthering their promise to setting science-based targets in 2021 to reduce their carbon emissions and align to net zero by 2030.

Founder, Pip Murray, explains why they made the change: “We’re always striving to improve on how we can make our products better for the planet. With the move to glass jars, we’ve improved the recyclability of our products as glass is more widely recycled in the UK than plastic.”

The Pip & Nut peanut butter is available in 300g jars and the almond butter in 170g jars made from a minimum of 50% recycled glass and have a fully recyclable label and lid.

Working with Pip & Nut, and design agency B&B, the Ardagh team has developed a bespoke, embossed jar, making them desirable for reuse.

Pip Murray adds: “We always listen closely to what our fans want, and they clearly asked us to move to glass, so we are delighted that day is finally here. As a brand we have promised our community that we’ll always deliver on Better Nuts, Better Taste, Better Business and this packaging relaunch underlines our commitment to this third pillar and to our overall goal of making nut butter better.”

www.ardagh.com

Image: Pip & Nut have worked with Ardagh to launch its new glass jars with over 50% recycled content