UK Consumers View Glass as Packaging of the Future
Glass is the material UK consumers desires, 76% of them and 8 of 10 Europeans believe glass is a material for the future. The findings are revealed in a new independent survey of more than 4,000 consumers across 13 European countries, commissioned by the European Container Glass Federation (FEVE) for Friends of Glass. The results shows the majority of consumers view glass as a packaging material that is healthy, safe and future proof.
As consumers across Europe do their best to cut back on packaging, glass is the only packaging material that they say they use more of in the last three years, by 8%, while bag-in-box, metal, and plastic have all seen drops of between 24-41%.
Respondents point to an evolved understanding of sustainability that goes beyond a single environmental focus: over a third of European consumers polled stated they’re choosing more glass packaging specifically because it better preserves health and keeps products safer for longer; and 7 in 10 Europeans trust recycled glass to continue to protect food and drinks from any health hazards after recycling.
As such, glass is seen by European consumers as the safest recycled material and to offer the best of both worlds for packaging that’s protective of people and planet. Glass’ shelf stable qualities allow people to reduce their food waste by protecting their favourite products for longer – considered a must-have as inflation continues to bite and people look to stock up on lasting pantry staples.
