As part of its “Forming The Future” strategy which aims to make the Group the global reference in the sustainable beauty industry, Verescence has launched a new glass composition, Verre Infini 20 (Infinite Glass), aiming to increase its PCR1 glass production capabilities around the world.

The Verre Infini 20 formulation combines 20% post-consumer recycled (PCR) cullet and a glass tint adapted to the aesthetic requirements of luxury brands.

Already produced in France and Spain, this glass composition will be gradually deployed in the United States in the first quarter of 2022, then in South Korea in 2023.

“Since September 2021, our biggest furnace in France and our Spanish furnace have been operating successfully with this glass composition. It is thanks to the commitment of our major customers that Verre Infini 20 becomes the standard glass composition of Verescence. It is a paradigm shift in the beauty industry that we are proud to support for sustainable luxury.”, comments Thomas Riou, CEO of Verescence.

"We have invested more than €1 million to adapt our furnaces to the production of recycled glass, which also contributes to the reduction of our CO2 emissions (5% lower emissions). Globally and from 2022, nearly 75% of our productions will be made from PCR glass.”, adds Alain Thorré, CSR Director of Verescence.

Verre Infini is a registered trade mark.

verescence.com

Image: Verrescence will use 20% post-consumer recycled cullet in the Verre Infini 20 formulation