Bürkle Introduces New Strategy
Robert Bürkle GmbH, a line and special machine manufacturer for press and coating technologies from Freudenstadt, Germany has restructured the company and realigned their strategy. From now on, there are four independent business divisions covering the respective product segments. "We are convinced that this model is more efficient and that the individual divisions will be able to react much faster and more targeted to individual customer requirements in the future," says Jürgen Schröer, CEO of the Bürkle Group. He has been supported by Martin Meister since the beginning of 2023, who, in addition to managing the commercial divisions, will also focus on the global further development and digitalization of the company.
Marco Schaible will be responsible for the printed circuit board division. Kai P. Treuner is taking on the photovoltaics and technical glass division as well as for the plastic card division. Matthias Picker has been responsible for the Surface Division (Woodworking) since the beginning of the year. The branch in Mastholte near Rietberg with a product focus on door and parquet lines will be managed by Dr. Arno Rogalla (on an interim basis) as an independent business division.
In the coming years, each division is to develop independently with different focal points in terms of the range of services, the product range and the global positioning in order to optimally serve the markets and the customers.