In order to be able to offer solutions and fresh ideas to the market, Italian supplier of equipment for decoration of glass objects Fermac has implemented a new strategy for its marketing and communications.

Dedicated personnel at the firm will have responsibility for activities such as updating the website to present the latest technological innovations, identifying reference targets according to customers’ needs and updating the company’s environmental protection objectives.

Additionally, there will be definition of editorial plans and periodic publication of newsletters.

Fermac is also creating a platform for remote technical assistance to customers to encourage customer loyalty in an increasingly global market.

Image: Stefano Paini, CEO of Fermac.

www.fermac.it

Check out Fermac’s entry in the Virtual Marketplace: https://www.glassworldwide.co.uk/virtual-marketplace